Categories: Ladieswear, Menswear, Childrenswear, Accessories, Footwear, Sports and Outdoors

The store will be closing on Sunday 11th May for major refurbishment, the new look store will open on Thursday 22nd May.

Nike rang in the new millennium with a new footwear cushioning system called Nike Shox, which debuted during the 2000 Olympic Games in Sydney, Australia. The development of Nike Shox culminated more than 15 years of perseverance and dedication, as Nike designers stuck with their idea until technology could catch up. The result was a cushioning and stability system worthy of joining Nike Air as the industry's gold standard.

Just as Nike's products have evolved, so has Nike's approach to marketing. The 2002 "Secret Tournament" campaign was Nike's first truly integrated, global marketing effort. Departing from the traditional "big athlete, big ad, big product" formula, Nike created a multi-faceted consumer experience in support of the World Cup.

"Secret Tournament" incorporated advertising, the Internet, public relations, retail and consumer events to create excitement for Nike's soccer products and athletes in a way no single ad could ever achieve. This new integrated approach has become the cornerstone for Nike marketing and communications.

Today, Nike continues to seek new and innovative ways to develop superior athletic products, and creative methods to communicate directly with our consumers. Nike Free, Nike+ and Nike Sphere are just three examples of this approach.